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Transcreation

Transcreation

Marketing Transcreation Services

At Language Reach, our aim is to communicate your creative content to your audience as intended. If getting information to your clients or target audience in the same language wasn’t hard enough, communicating on an international level brings with it even bigger inconveniences. We recognise that we live in a diverse world where customs and cultures differ as much as night and day. To ensure that our clients get a fully pledged service, we offer our marketing transcreation service as well as a host of specialist marketing language and international marketing services. We make it possible for our clients to effectively reach new audiences through the marketing of material in any language, culture or custom.

 

How It Works

First, we locate an expert in the desired country with relevant industry experience. Once a good match is found, our specialist linguist begins working on your material, making sure to meticulously communicate the chosen message, product or service. With your input, we carefully craft a plan which supports our linguist whilst taking language, tone and cultural impact into consideration as standard.

 

Our Expertise 

We deliver marketing transcreation services to businesses in over 150 languages and across multiple locations globally. Our growing team of expert linguists have put Language Reach at the forefront of specialised marketing translation services. We’ve built relationships with some of the world’s most popular brands, and through this we’ve developed a real understanding of how the use of words and phrases can effectively influence global markets.

Additionally, we make it a priority to thoroughly edit and examine every transcreation. This is why we are always highly confident that each message remains as successful and significant as the intended message.

 

Example

Fast food restaurant McDonalds has localised information specific to every region it operates in. Through this we can get a bigger picture of how transcreation works and why it is so effective. How has this giant brand which initially grew so popular in one place manage to break barriers in so many other countries? The answer is simple;McDonalds has successfully created regional menus. In India people have the option of ordering a Chicken Maharaja-Mac while in China diners can opt for a Rice McWrap. This shows the power of culturally adapting information for effective marketing.

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